Keep it simple - don't stumble over your own communication

The competition for investors' attention and capital is fierce and companies' ability to capture their interest has become a matter of survival. From the start, the companies must work on building a long-term and credible brand for investors. Being clear, honest, consistent and keeping what you promise sounds obvious, but is easier said than done. That's what Erika Eliasson Ekberger writes in a guest column and shares 5 insights that companies should consider when communicating to win the market's trust .