We are Arith
We help companies build trustful investment brands.
What we do
We strategically position small and medium-sized enterprises towards investors by specializing in the intersection of positioning and finance, meticulously analyzing, and effectively communicating core values and key metrics.
We recognize that the CFO role plays a pivotal part in building strong investment brands, which is why we also provide comprehensive CFO advisory services to ensure our clients maximize their growth potential and secure robust financial backing.
Our business model
We provide on-demand consulting subscriptions with no upfront costs, ensuring consistent value for your long-term success.
Why an
investment
brand
A company’s investment brand describes what the company stands for, its core value proposition, credibility, and how it is positioned to attract and retain investors aligned with its long-term growth strategy.
01
Consistent
communication
Being consistent in communication and not changing the story is crucial for building trust with investors.
02
Clear and honest
communication
Clear and honest communication is fundamental for building trust and maintaining investor confidence. Underestimating or even withholding risks is a short-term strategy.
03
Exceed
expectations
Exceeding expectations by delivering in line with or better than anticipated is a key factor in building and maintaining investor trust.
04
Work with the
shareholder base
Analyze and understand if the ownership structure is a strategic asset. In uncertain times, it can be more valuable than the business itself.
05
Focus on
relevant KPIs
Selecting and communicating relevant key performance indicators (KPIs) is crucial for investors to make an accurate assessment of the company's performance and potential.
Feed
Five insights from successful investors, journalists, and advisors on how to build a strong Investment Brand
There are five key insights that all small and medium-sized growth companies should apply to build a strong Investment Brand and create long-term shareholder value.
Download the report by filling in the form below
Team
Erika
Eliasson Ekberger
Experience in the financial markets, with a background as a leader, board member, and senior advisor, assisting startups and scale-ups in achieving performance and business growth. Specialized in driving growth, sales, and strategic PR within regulated financial companies. Demonstrated success in building robust investment brands, exemplified by the case of Lendify, achieved through storytelling, thought leadership, and the cultivation of personal brands.
Daniel
Ekberger
Experience in translating business-oriented and value-creating objectives into action as a CFO, CEO, and senior advisor, including serving as the first CFO of Spotify. Specialized in financial analysis and reporting, providing comprehensive CFO advisory services to support growth strategies. Strong track record of successfully executing over 25 capital raises, numerous acquisitions, and restructurings in startups and scale-ups.